Facebook is Strengthening its Political Ad Requirements for 2020 US Elections

Facebook has announced a new set of updates designed to strengthen its political advertising tools and stop misuse by politically-motivated groups in the lead up to the 2020 US Election.

Today, Facebook is sharing additional steps they are taking to protect elections and prepare for the US 2020 election. Those steps include strengthening the authorization process for US advertisers, showing people more information about each advertiser and updating the Facebook list of social issues in the US to better reflect the public discourse on and off Facebook.

Facebook’s new regulations aim to rectify this, requiring US political advertisers to provide:

  • A US street address
  • A phone number
  • A business email and a business website matching the email
  • And either one of a tax-registered organization identification number, a government website domain that matches an email (ending in .gov or .mil), or a Federal Election Commission (FEC) identification number
Facebook Ads Info

Posted by Facebook on Tuesday, August 27, 2019
Instagram Ads Info

Posted by Facebook on Tuesday, August 27, 2019

In addition to this, Facebook is also streamlining its political issues list from 20 to 10 categories.

Those 10 political ‘issues’ are:

  • Civil and social rights
  • Crime
  • Economy
  • Education
  • Environmental politics
  • Guns
  • Health
  • Immigration
  • Political values and governance
  • Security and foreign policy

Facebook says that the update will bring the US list in line with issue lists in countries who have recently held elections.

“The shift from 20 subjects to 10 categories does not mean that our authorization process will be less restrictive. We’ll continue to capture a range of topics encompassed by the 10 referenced categories.”

These additional updates will be the first step in ensuring Facebook is doing all it can to protect users against such campaigning, and avoid misuse.

Follow Manpreet Singh on TwitterInstagram and Facebook

Boost your business through Marketing. Get daily tips and news in your inbox


Most Popular

Instagram publishing now available from Creator Studio

If you are a fan of Facebook's Creator Studio app, you're likely to see a notification like this at the top of your dashboard. NATIVE...

Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]

IGTV may not have taken off the way Instagram would have hoped, but it is growing, and there are opportunities to connect with relevant...

Twitter Rolls out Test of Optional Notifications to anyone’s tweet replies

Twitter's testing out a new feature where users can get notifications on replies.

Facebook Launches Its ‘Clear History’ Tool

Today, Facebook Finally launched its clear History tool, Off-Facebook Activity. It's a piece of great news for the general users but not for businesses...

LinkedIn Live – Best Practices Guide from LinkedIn

LinkedIn live video presents a unique and exciting opportunity to create authenticity, deliver urgent news with speed, give exclusive access to a private event,...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here